How To Stand Out with Packaging?

Packaging is what can make a sale take off or, on the contrary, stop everything altogether. It is an initial approach with the product that will shape our first impression.

Only here, the race is tough and the competitors play elbows to be the one who will have the advantage. Standing out with attractive packaging that is both innovative, adapted to the product and accessible in terms of costs has become a real challenge. But a feasible challenge, provided you take into account a few small elements.

Why Stand Out For The Packaging?

Imagine a supermarket with thousands of different products lining up. The consumer in his search has no more than 4 seconds to give to everyone and will make his choice at 80% in front of the well-stocked shelves. Because now, packaging occupies a place of the utmost importance. And standing out from the crowd is not easy, especially since environmental issues have brought with them their share of new challenges.

Packaging is therefore a means for the brand to build and strengthen its image while respecting the multiple roles of packaging throughout the distribution chain, namely:

• Contain and protect the product from transport to distribution.
• Meet the defined specifications.
• Provide an overview of the brand image.
• Comply with the legislation in force.
• Meet the different needs of the consumer.
• Allow an appropriate price.

In general, the packaging will be the only link between a product and the company behind it. It is therefore a question of becoming part of the consumer’s mind from the outset to make it the most effective marketing weapon there is.

And precisely, how to make a visual an essential asset that will certainly become a factor of sales? There are some essential ideas in all of this, to combine with a touch of innovation that will make all the difference.

Create Original Packaging: Some Fundamental Principles

If most of the product packaging has changed little over time, the references of the same range have multiplied. And to find its place on a stall where thousands of competitors are already piling up, one watchword: differentiation! Impossible, however, to miss some essential notions. Smart packaging will pay particular attention to:

Branding

This must be well defined and easily recognizable. If your design is too generic, maybe it’s time to rethink it.

Product Requirements

We must not forget that beyond aesthetics, packaging is a guarantee of protection. To this end, he will have to take into account all the specifics of the product. Size, cutting, necessary materials, so many elements to consider to design the ideal packaging. It must be fully at the service of the product it contains.

In case of exceptional dimensions, we will opt for tailor-made which will be all the more original!

Content Promotion

Good packaging means allowing the customer to make no effort to understand it. Certainly it is a question of being aesthetic but certainly not at the expense of readability. So we focus on the product itself to enlighten the consumer at first sight! It could be any type of illustration or better still: a small window revealing the product.

Content Promotion Via Packaging

Flexible packaging, evocative of travel, for the Jacques Chapuis roaster.  All essential information can be seen at a glance.

Transparency

To promote yourself effectively, there is nothing like honesty! The packaging is a promise that you agree to keep. Also, be honest to gain the trust of your consumers in the long run. Note that a simple and affordable product is not synonymous with poor quality. False packaging, on the other hand, will be a source of disappointment that will penalize your entire range.

If you cannot explain something simply, it is because you have not fully understood it. Some simple illustrations and a suitable color code for organic juices from the Organic Fount brand. We salivate in advance!

Target The Desired Audience

Create the perfect packaging design, but how do you attract the attention of the desired audience? We forget the chic visuals for a product intended for children just as we will bet on a sober and refined graphic style for high-end. For this reason, the packaging must be designed with the target audience in mind at all times.

Stand Out: Thanks To The Packaging: 10 Key Points

Have you developed an exceptional product that you are eager to offer for sale? Faced with the considerable quantity of new arrivals on the daily market, it is essential to offer something different!

Surprise With Colors

Because you buy with the eyes first, colors are a differentiating element of formidable efficiency. They catch the eye from afar to convey the brand’s universe from a distance. And then they also arouse emotions while providing information on the sector of activity. So choose carefully using the Pantone color chart, depending on the story you have to tell.

Colored Milk Packaging

A flawless for these milk packaging produced by Daniel Fung. The colors respect the known codes of whole, semi-skimmed and skimmed milk while clearly distinguishing themselves from what can generally be seen in stores.

A flawless for these milk packaging produced by Daniel Fung. The colors respect the known codes of whole, semi-skimmed and skimmed milk while clearly distinguishing themselves from what can generally be seen in stores.

When Packaging Rhymes With Emotion

Product packaging is an extension of the experience you offer through your brand. And it must be said that unwrapping a new purchase is becoming more and more like a real moment of pleasure. Think back to the endless unboxing on social media. The opportunity is too good to let it slip away!

In this regard, trendy packaging is sometimes even more important than the product it contains. And for it to work, you need a good story to win the consumer over. A funny, poetic, touching, intriguing story, whatever. As long as it offers your range a whole new depth.

Nike Football Field Shoe Box

This was not yesterday, but no one forgot the Nike shoe box containing a miniature soccer field for the 2010 World Cup.

Play The Laughter Card

In marketing as in any other field, well-used humor always works. It’s up to you to be relevant and draw smiles on your faces without spoiling your product!

A Packaging Of Milk That Comes Out Of The Mold

An amazing design by the agency Imedia Creatives Bureau that is funny, elegant and definitely innovative!

Monoprix Humor Packaging

Food product packaging with humor from Monoprix. In terms of humor, it is often the Monoprix brand that leads the dance to stand out with its packaging with quirky puns. A recognizable touch in which it is possible to participate on Facebook, by proposing its own slogans.

Make Yourself Essential

Protect, seduce yes, but if you can also add a little practical touch to your product, it’s won! To stand out thanks to the packaging, look at the consumption habits of users and see what you can add to facilitate their experience.

Smart Packaging Expiration Date

Food packaging with a pastille that changes colors depending on the freshness of the product contained. You had to think about it!

Look Like No Other

There is no shortage of ideas to make a difference. A particular shape, a few extra centimeters and it is already successful!

In the same way, an original representative or disruptive illustration will participate in transmitting the identity of your product. So we take a look at what competitors are offering to adapt accordingly! Is photography widely used? Why not bet on a pretty image drawn in bright colors?

Is vintage fashionable? We will opt for a more trendy design if it can match our product. The idea is of course to make its mark in the mind of the consumer to be permanently recognizable among all. To innovate is not to have a new idea but to stop having an old idea.

Jooze And Its Original Packaging

It’s hard to be more innovative than the Jooze fruit juice brand and its pretty packaging in the form of fruity pieces.

Innovating In Cosmetic Packaging

The duo cosmetics brand has multiplied the surprises. Pretty color variations, a multifaceted packaging, open on the front to reveal a packaging produced in pearly tint.

Try The Texture Effect

Why should the packaging necessarily be smooth? Each relief also participates in the experience. The perfect opportunity to reinforce originality and perhaps play with light effects.

Packaging You Want To Touch

A packaging that suggests the desire to use one of our senses. Small streaks affixed directly on the bottles for a particular contact from the first grip for Isle of Harris.

Trust Minimalism

Lack of time, perhaps too much variety, but today’s consumer has only a few moments to give to each product. Therefore, minimalist packaging is often enough to stand out. For quick decision-making, we will play on sober colors or transparency effects. And we will testify to its quality by a carefully chosen design and some clear indications.

Packaging To Raise Questions

The food supplements M + E preferred here to confuse the consumer with packaging far from clearly describing the product offered. And yet, the presence of essential information and the scientific aspect of the boxes make everything very readable.

Surf The Eco-Packaging

Natural materials and tones or the absence of superfluous packaging are today among the sales triggers. The public is thirsty for authenticity and meeting expectations of this type testifies to some very appreciated values. Beyond biodegradable materials, why not opt ​​for reusable bottles and cases? For example, a pretty cardboard box that we would like to keep later.

The opportunity for your brand to make a place for itself in the consumer world.

Natural Imitation Packaging

The Italian brand Paglia has slipped its little special coffee kit into surprising cardboard and cork rolls, for an incomparable touch of naturalness.

Seeing In The Long Term

If your current product is important, keep in mind that the future may allow you to expand your collections.  For this reason, we will try to create an original packaging but infinitely declined depending on the range to come. We forget if possible the trends too fleeting to focus on graphics and other visuals much more durable.

Clean lines, attractive colors and recognizable patterns, ready to support the image of your brand for many years!

Durable Graphics Packaging

Various graphic lines that work both individually and collectively, an excellent point for Tetra Pak!

Harnessing Digital

The democratization of digital has changed behavior in terms of purchasing as well. The link between brand and audience has largely been refined while the trend of personalization has grown exponentially in popularity.

How To Stand Out By Integrating It Into Your Best Packaging?

Well it could be a simple word of thanks or other, or the affixing of various first names which will give the consumer the desire to seek his own. In this little game, some brands have largely established themselves by using the advantages of digital printing wisely.

Coca-Cola Personalized Bottles

We can also take advantage of the different seasons and convey a strong message, in keeping with the moment.

Seasonal Packaging Design

A packaging design according to the season is a great idea. Yasso ice creams, the packaging of which is good for colors, minimalism and variations.

In addition, to stay at the cutting edge of technology, we will be able to anchor ourselves durably in the digital era and try connected packaging. It is undoubtedly on this side that the greatest innovations of tomorrow are hidden.

Try A Connected Packaging Design

The rum brand Malibu has tried connected bottles. Just approach your smartphone here to launch a dedicated application offering games, recipes and various playlists. So we dare creativity to stand out with its packaging and we take care to consider the smallest details! On the contrary, too innovative packaging could be confusing. It’s all about balance.

Choose The Right Professional For Your Packaging

Not easy to choose the right professional for your project. Each creator is different and will offer variable options. To help you make your choice, PCB allows you to print only a small amount of boxes to start, in order to refine your design if necessary. Specialists in packaging creation with solid experience, our team of graphic designers is at your disposal to supervise you.

Fancy a personalized packaging created entirely by you? It’s also possible, our online design software will give you the opportunity to let your creativity express itself.

Think strategy and create the packaging that will only look like you to stand out with ease.