What Is Unboxing And Why Is It Important
What Is Unboxing And Why Is It Important
By replacing the physical store purchase with the online purchase, many details can be lost along the way. One of the main reasons that seduce the customer and encourage recurrence is the shopping experience . This is based on the treatment received, customer service and overall satisfaction throughout the purchase process. How do we manage to transfer this experience to an online store? There are some ways to do it, and unboxing is one of them. Do not miss out on so much idea, discover the multiple advantages of betting on a quality presentation .
Shopping Experience
The transfer of purchases to the online universe prevents direct dealing with the customer. We can no longer smile or offer you a soda. Everything happens through a screen . This does not mean that the shopping experience ends, but that it evolves. Now our website, its facilities and payment methods are some of the key tools, but so is what happens after checkout . In ecommerce , the shopping experience does not end until the customer receives their order. The moment of unpacking or unboxing is the first real contact of the customer with the product purchased. Let’s turn it into a special moment! Good packaging, elegant wrapping and proper details and care will put the icing on the cake. That is the moment when the online shopping experience ends. Let’s make it unforgettable.
Some keys to ensure that the client is satisfied, happy and surprised with the unboxing process are the following. Input, the correct delivery of the product and the box that contains it. Bumps, scratches or tears greatly damage the first impression. It is essential that the product is in perfect condition. However, there are some details that will put you light years away from the competition. Include a personalized note thanking you for the purchase , better if it is written by hand; that the packaging be adapted to the product , its form and material; or a good packing filling , The more elegant the better. Let him feel that he is opening a gift from a loved one!
Advertising And Brand Image
When the unboxing experience is good, the customer is predetermined to love their purchase and repeat on subsequent occasions. He will look forward to your package and recognize it instantly. Over time, this magnificent packaging and its presentation will become a distinguishing feature of the firm , giving it a cache and very positive publicity. This is the case of the luxury fashion website Net-A-Porter , which turned its packaging into its badge and flag to show the quality of the purchase.
Product Identification
A correct presentation helps the customer to identify the product as soon as they see it. For this it is important that the package carries the logo in a visible place , carefully printed and with quality. The same happens inside: wrapping paper, labels and thank you letters. Let everything be as corporate as possible! The rapid identification awakens the client’s illusion even before opening the package . A good snack prior to the unboxing process that will give it a more special touch. Needless to say, the customization of your custom boxes with logos or messages can be done in Kartox without any problem.
In recent years, unboxing has become extremely important in the purchase process. So much so that it has become a phenomenon in social networks . There are millions of YouTube videos with people performing the uboxing of a product live and direct. His visits rise like foam. The hashtag #unboxing is one of the most sought after.
Why does this happen? Out of curiosity We are curious beings by nature . We need to know what is inside that package, what a beautiful and well-kept box can contain. Do you remember when we were little, we wanted to open presents under the Christmas tree? That is the feeling that unboxing produces . Find out with this video and make sure you offer such a great experience to your customers!