How To Design Custom Cosmetic Boxes That Boost Up Your Sales

There is a rapid increase in the demand for beauty products, and as the marketing tactics are getting more advanced, the beauty industry is expanding. Online social media platforms like Facebook and Instagram have given rise to the popularity of cosmetic products. In today’s era, it is not just merely beauty products. But it is a rapidly expanding industry.

Makeup is a way for a woman to look and feel like herself, only prettier and more confident – Bobbi Brown. Many brands have jumped into this business to provide innovative and unique cosmetic products to the customers and generate sales. If you are the new one in this business or own a well-established brand, get creatively designed Custom Cosmetic Boxes to enhance your sales.

The product packaging is not just for its protection and security. But the customers feel a connection to it as well. The packaging ensures the quality of the product and makes the customers trust your brand. It is necessary to design it well. With the creative and stunning packaging, you can not only uplift your brand image but make your products eye-catching as well.

According to Ipsos, 72% of consumers say their buying pattern is decided by the packaging design. Before designing the Custom Cosmetic Boxes, there are a few initial questions that you should consider before designing the packaging.

• What is the brand image that you wish to portray?
• Who is your targeted customer base?
• What type of packaging do they find fascinating to unbox?
• What colors do they find captivating?

Once you get the answers, you can create the perfect appearance and outlook for your products. It will generate more sales and enhance the brand personality.

Here are some steps that you can use to create your stunning Cosmetic Boxes.

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1. The Utilization Of Biodegradable And Eco-Friendly Material

According to Ipsos, 67% of the customers report that they prefer cardboard or paper packaging.

As the awareness regarding pollution and global warming is rising among the masses, people are inclining towards ecologically friendly products that do not cause harm or damage to the ecosystem or the environment. It is beneficial for the companies to get biodegradable and non-toxic material as the packaging of Custom Cosmetic Boxes. It is helpful to mention the environmentally friendly attribute of your packaging prominently to attract eco-conscious customers towards a brand. Invest your time, skills and resources in getting the premium quality material, and it will drive more sales for your brand.

If you are using environmentally safe and biologically degradable material, mention it on the packaging. It enhances your standing as a brand, and customers will adore your products even more. They will prefer your brand over others whenever they go to buy cosmetics.

2. The Proficient And Resilient Material

The premium quality material protects your products from getting damaged, broken or displaced. You can ship them from one place to another wherever you want. The resilient and sturdy material shields the cosmetic products from getting harmful environmental factors such as intense heat, pressure, shock for moisture. If you maintain the quality and protective packaging in your products, you will not get any complaints regarding the shipment of broken or damaged cosmetic products.

Companies never want to ship their products in a broken or damaged condition. It is beneficial to get the super resilient and robust material for the manufacturing of Cosmetic Boxes Wholesale.

Most of the companies prefer to get the following type of material

• 2pt Premium White Paperboard
• 2pt Premium White Paperboard
• 2pt Premium Metallized Paperboard
• 18pt Brown Kraft Paperboard

These paper variations can be transformed into any shape and size, and you can get any coating for printing on them.

 

3. Appropriate Designing Techniques

To generate a long-lasting and impactful appearance for your Custom Cosmetic Boxes, create aesthetic and appealing designs. Several design elements make up the facade of any products’ packaging.

4. Colors

Cosmetic signifies beauty and attractiveness. So colors play a huge role in setting up the impression of a brand in an effective way. It is the best approach to try out different color palettes or create mood boards before deciding the theme or color for the Cosmetic Boxes of your brand.

White Or Black Shades:

Regardless of what business you are in, black color always depicts power and confidence. Its timeless and elegant aura gives your brand an edge over the others. If you want to give your brand or packaging of your products a broad unsophisticated outlook, black is the best option that you can pick. On the other hand, the white color depicts minimalism, purity and simplicity. Many people use white as a base color. If you combine it with the dark black shade, you will get a timeless classic color combination that captivated the attention of the customers every time.

Feminine Pink Or Purple Color Combos:

Pink is a widely used color in cosmetic packaging because it portrays a lovely feminine vibe. It is a calm and soothing color that depicts a soft image of your brand.

The purple color symbolizes luxury, independence and extravagance. With the unification of pink and purple hues, you can get the ultimate stunning images of your products. Combine these color with some other color shades to stand out on the shelves of retail stores.

Pastel Color Shades:

People now love the minimal and gentle colors. These shades are trendy and vibe out a softness and tranquility. Some of the most popular color shades of pastels are sea foam green, plum, antique white, pistachio etc. If you want to make your products look soothing and unique, you can try out different combinations of pastel shades.

Dark Color Tones:

If you want to get a vivid and bright appearance of Custom Cosmetic Boxes, you should pick dark red, orange or yellow colors to give a warm and enthusiastic vibe to your products. These colors will make your brand visible and more captivating. Once you get the attention of the buyers, they will try your product for sure.

Neutral or Earthy Tones:

You can use brown or other variations of brown color to make your products look natural and neutral. The combination of brown with gold, silver, grey, black, white, or rust colors will make the outlook of your Cosmetic Boxes Wholesale more trustworthy and natural.

Play around with the different combinations of colors and styles before selecting the perfect one for your brand. Make sure it aligns with the overall theme and core vision of your brand. It is the first impression of your products to the customers.

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5. Typography Or Fonts

Getting the suitable and appropriate fonts for your packaging is the most necessary step in designing. There are unlimited font styles available that you can use to depict the right image of your brand. No matter what type of typography you are using, make sure the font and letters are readable. Cursive or italics shows elegance and beauty. Bold letters in caps give a harsh and aggressive vibe that makes it perfect for men’s beauty products. Make sure to select the right size and style of the typography according to the packaging. It will make it easier for the customers to read the details on Cosmetic Paper Boxes.

You can use the already available fonts or design them according to your designing ideas or vision. Many companies today use custom fonts that make their brand exclusive and more captivating. By using new and innovative fonts – brand products will get more recognizable and memorable for the customers. When they find the parents of your products amusing and captivating, they will purchase your product to try them for sure.

63% of consumers have purchased a product again because of the appearance of its packaging.

6. Patterns

Uniqueness always prevails. As these beauty products make every user unique, their packaging must be stand out from the others. Patterns and designs can make or break the overall aura of Custom Cosmetic Boxes. The most popular and widely used patterns are Floral, geometrics, abstracts, traditional or minimalists. Unify the different patterns to carve out your path for the design of your products.

Unify all of these designing elements and patterns to get out a different and unique style of your own. It’s your defect your brand image an impressive way and makes your products eye-grabbing on the shelves. The compact and cohesive presentation will increase clientele and customer base, and your brand will grow exponentially.

An Embellishment Of Necessary Details Regarding The Product:

The new print all of the necessary details related to your brand or your product make the appearance of your packaging a more trustworthy and genuine one. Here are some details that every cosmetic packaging should have:

• Enticing and unique brand logo
• Brand Name
• Slogan or one line product description
• Product name
• How to use the product
• How to store the product
• Ingredients
• General qualities
• Product image on the packaging
• Expiry date
• Manufacturing date
• Side effects
• Warnings
• Cautions
• Labels (Environmentally friendly, non-toxic, cruelty-free, harmless etc.)
• Contact numbers, social media addresses and customer care details

If you are using biodegradable and lightweight material, it is beneficial to mention this attribute on the packaging.

7. The Utilization Of Best Printing Practices

As printing technology and techniques are becoming better, people are creating more appealing packaging for their brands. The utilization of top-notch printing practices makes sure brand and design stand out. Otherwise, it will not be impactful as it should be.

The most common printing techniques that most of the cosmetic companies are using are:

Embossing And Debussing:

It will give a tridimensional 3D effect to pure products and add a feel and texture to them. You can embellish different texts, graphics or images by using this printing technique. You cancel the engraved design by the metallic or gold pigments to make them more extravagant and alluring.

• Foiling:

The gold, silver or metallic foiling looks expensive and luxurious. So if your business deal in a brand that sells expensive and magnificent cosmetic products, you should get the coating of foiling to add a touch of richness to your Cosmetic Paper Boxes or Custom Cosmetic Boxes.

• Laminations:

There are two types of lamination includes Matt lamination or glossy lamination. The matt one is perfect for the minimalistic and elegant aura of the product. On the other hand, glossy lamination adds a touch of shine and smoothness to the packaging.

• UV Spot Technology:

It is the trendy and latest coloring technique that ensures the HD color shades on Custom Cosmetic Boxes. It makes the colors more enhanced and adds a fresh persona to your products.

8. Seamless And Effective Marketing

When you decide to create a stunning packaging of your cosmetic brand, make sure you design them in a manner that they market them themselves. It should tell the brand vision to the customers in an impressive way. To create a long-lasting impact on the customers and make them remember your brand. Provide buyers with the best customer experience and unboxing experience of the product.

Make sure your logo is printed on Cosmetic Boxes Wholesale prominently. It will help the customers to identify you in the crowd of other brands selling the same product.  According to Dotcom Distribution, 40% of customers say they will share an image of your packaging on social media if it was unique or branded.

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9. Suitable Shapes And Sizes Of Custom Cosmetic Boxes

To make your products look more organized and compact, ensure that you select the fitting size and shape of the boxes. It will not only secure the product from getting damaged but make them look professional and orderly.

Packaging can only attract the buyer’s towards your brand, but it is solely the responsibility of the product quality to retain them and make them your loyal customer base. Once they know your product and trust them, they will market and promote your product unknowingly.